senior living

Azura Memory Care's Mosaic Dream Program: Lift of a Lifetime

We wanted to publicize this stellar example of memory care from our amazing client, Azura Memory Care on LinkedIn so badly, we couldn't wait for it to reach their archives.  This is directly from their newsletter, and we hope they don't mind us putting them on a pedestal.  We are truly honored to serve them!


If you ask enough people you will find that most have a bucket or dream list that they hope to accomplish.  Gertie, a resident of our Azura Memory Care home in Monroe is no different and at nearly 97 years young her dream was to lift above the clouds in a helicopter!

Hearing this Azura’s MOSAIC Dreams squad came together to see what they could do to make Gertie’s dream come true.  Thanks to Neal Redington and Redington Farms who very generously donated the use of their helicopter and pilot, Gerties dream took flight.
The day dawned a bit cloudy, but even a little rain shower couldn’t keep the smile from Gertie’s face.  She was picked up at her Azura home by the MOSAIC Dreams squad an ushered to the Monroe Airport, where a group of around 20 family and friends waited to cheer her on her way.

As the helicopter approached the smile on Gertie’s face grew and grew.  In fact, if you looked close it almost seemed like she was dancing.  As she climbed into the 4-passenger helicopter and settled into her front row seat she gazed out at her children, grandchildren, great-grandchildren and even great-great grandchildren and waved to all.

When the bird lifted into the air Gertie’s dream was realized as she took flight over her beloved countryside and saw homes, farms, cows and places known to her life story.  She sat in awe of all she saw marveling in the view, the height and her ability to finally be above the clouds.  For 20 minutes Gertie soared and her dream came true!

While the helicopter began to descend Gertie was amazed to see so many friendly faces and signs made with love by her Azura family too.  They read “Welcome Back Gertie” and welcome they did with hugs, pictures, cookies and sharing of magical moments.  Knowing that Gertie’s lift of a lifetime had come true!




DNA testing may sound scary, but the truth of the matter is that many of our body’s secrets are held in our genes.  Unlocking them can help ensure the medical stability and high quality of life for those who memory loss creates communication barriers.
At Azura Memory Care, one of the cutting edge MOSAIC Therapies that we have found to greatly benefit our residents is neuropsychiatric pharmacogenomics testing.  This tool tests a person’s genetic profile with FDA-approved medications to gauge their effectiveness on an individualized basis.

Provided by Assurex Health, their patented product GeneSight is the only neuropsychiatric pharmacogenomics technology that is supported by multiple clinical studies that have been have been published in the American Journal of Psychiatry, New England Journal of Medicine and Discovery Medicine.

Typically covered by Medicare, this specialized testing can be done at Azura with just two small cotton swabs being used to collect DNA from the inside of one’s cheek.  These swabs are then sent to the GeneSight lab for testing with results coming back in just a few days.  Results are then tabulated into a report that is provided to Azura, the resident’s physician, and to the family.  The results of the test are illustrated in three categories based on how the medication was metabolized for effectiveness and tolerability.

We use this information as a tool or guideline to help us personalize the medications and dosages used by that resident.  Our goal is to ensure that from engagements to medications every aspect of our care is geared to creating a MOSAIC that truly supports our residents to live their highest quality of life possible.

Just How Important is First Contact?

This is great insight for the Senior Living Industry...and the logic applies to your business, too!

Our team here at SiteStaff has done the research.  Your communities are cream of the crop, offering the finest care to its residents, outstanding sales staff conducting value-oriented tours, and constantly ranking highly on search engines.  It's for this reason that we bring some very compelling statistics to your attention.


  • reports that only 2-3% of online visitors take any form of action.  
  • According to Senior Living Smart, 87% of prospects research online before contacting a community;
  • 45% of website prospects will make a deicison within 12 months;
  • Of them, a staggering 75% of inquiring parties will buy from the first person and community they speak with.  

What is your cost per move-in?   What is the impact of open availability?  

Let's cut to the chase.

Consider this simple math -

100-room Assisted Living community, 90% occupancy, 10 available rooms
1000 unique visitors per month visiting the website                         
3% increase in monthly conversion rate (30 leads, 25% lead-to-tour ratio, 10 tours)
75% FIRST CONTACT contracts @ $4,500/mo (
7.5 x $4,500)

 97% Occupancy, 
$33,750 monthly revenue increase

By increasing your site's conversion rate, you create a mathematical certainty of success.  No matter how you do this, your occupancy will rise.  

First's important.  In fact, it may be the only thing standing in your way to greatness.