Law Firm Lead Generation
It’s still possible in today’s digital age to engage and earn your ideal client
Everything today moves at the speed of the Internet. When people have questions, they want answers in real-time. Don’t make your prospects jump through hoops to get in touch with you. Make it easy for them. Just talk to them and they will tell you exactly what you need to do to convert them. As Kevin Vermuelen, COO of Good2bSocial recommends, “qualify your leads based on actual conversations, not arbitrary actions taken through a website or an email.”
Trust and Confidence
Unless you’re the nation’s leading firm for XXX case, you owe it to your brand to try to connect with your prospective customers on both a business and a personal level. According to Doug Dvorak, when you try to see things from their point of view, you will come up with better solutions to their problems. And when customers see that you are genuinely interested in them, they will begin to trust you more. Meaningful conversations with a live person on your website can make a tremendous difference in how visitors react to your law firm’s brand. People absolutely love the idea of getting real-time answers rather than filling out a form and waiting hours or even days for someone to respond. Stop and think about it for just a few seconds...are the forms on your site a reflection of your brand? Are they doing more harm than good?
Guy Alvarez states that generating leads is the number one challenge for most lawyers and law firms. Truth be told, it’s not leads that are the challenge...it’s high-quality leads. With fewer coming to firms in an ever-increasing competitive landscape (both digital and geographical) the cost per lead is increasing (2016 numbers report in the $4,000 range for personal injury), and according to a 2017 Hubspot report, 63% of marketer’s state generating traffic and quality leads is their #1 challenge.
So, if this is the case, don’t you owe it to yourself to at least consider live chat?
Sure, as long as it’s done the right way, by the right person.
Liam Brown, Founder and Chairman of Elevate, puts it best when addressing the characteristics of a lead generator, or sales professional, in a law firm...
“They must have empathy — an ability to put themselves in the shoes of the client.”
He’s not alone.
Entrepreneur and former lawyer, David Perla, also believes that empathy is the key.
“Being empathetic will make any lawyer better at their job. My experience is just one example, but it’s clear to me that lawyers who can truly view issues as their clients do will develop stronger relationships with them. They will understand their goals, fears, and needs at a level of depth that will make them much more effective advocates.”
Legal Web Design partners with SiteStaff because both organizations embody and employ the philosophical goals, client needs, and strategies listed above. SiteStaff shows genuine empathy in every live chat to establish emotional connections that truly impact and influence buying decisions -
Chat originating from :Law Offices of XXXXXX XXXXXXXXX
10-04-17 14:07:00 Visitor : looking to file bankruptcy, but don't know if i can afford it right now. Help!
10-04-17 14:07:10 Kelley : Hello!
10-04-17 14:07:31 Visitor : Hi!
10-04-17 14:07:35 Kelley : I'm sorry to hear about what you're going through. Mr. XXXXXX can certainly help you and you contacted the right lawyer.
10-04-17 14:07:41 Kelley : With whom do I have the pleasure of chatting?
10-04-17 14:08:03 Visitor : PXXXXXXX
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*Not all firms will qualify for a courtesy trial. In order for our chat hosts to have an audience to engage, we require a minimum unique visitor count to your site, and certain terms apply for us to provide the best quality experience for your site visitors.